In The News: Department of Marketing and International Business
According to 2022 data, the average age of a visitor to the city of Las Vegas is 40.7. Millennials visit Sin City more than any other generation, followed by Gen X, Gen Z, and baby boomers, in that order.
Brand loyalty is not just about repeat purchases, it’s an emotional bond between the customer and the brand. There are many ways to achieve this, and cannabis dispensaries have a range of marketing tools at their disposal to create positive affect that helps this bond.
Paris 2024 unveiled its history-inspired mascots this week. They have the hallmarks of some popular predecessors.
With consumers spending more time outdoors since the pandemic, out-of-home media has become an increasingly popular option for marketers, and cannabis businesses are no exception. However, in the cannabis industry, marketers must be cognizant of the laws of the state where they are advertising, because marketing and advertising regulations differ across the country.
Building and maintaining an online presence for your cannabis business has become critical in today’s increasingly competitive environment. But because federal legislation prohibits cannabis sales, marketing and advertising your products at the national level remains virtually impossible. While online marketing is one of the best ways to reach your target market, there are significant limitations that must be considered carefully before embarking on a digital cannabis campaign.
Pursuing a career in business has traditionally gone hand-in-hand with a college degree. And, for those pursing a leadership role, an executive education is almost always a requirement. But times have changed and so have the requirements for success in business.
How do businesses get their placards on the Gas/Food/Lodging signs on highways? Is that a form of advertising or is it a well-intentioned wayfinding tool? Who pays whom?
The Board of Regents for Nevada’s higher education system could decide Thursday to overturn a COVID-19 vaccination requirement for employees, one day before nearly 550 workers who didn’t comply with the mandate face possible firing.
In the more than six weeks since the chancellor of the Nevada System of Higher Education complained that leaders of the Board of Regents had created a hostile workplace environment, the system has continued to operate with no outward signs of the strife taking place behind closed doors.
A good business leader is honest, has integrity and is willing to be held accountable, according to the Las Vegas Business Academy.
What should consumers watch out for when it comes to credit card promotions?
Branding Olympians on Twitter