Marla Royne Stafford

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Professor, Department of Marketing & International Business

Expertise: Advertising, Prosocial messaging, Responsible gambling messages, Consumer behavior, Integrated marketing communications, Services marketing, Marketing management, Sustainability and environmental communications, Nonprofit marketing, Consumer well-being, Diversity and inclusion, Health messaging, Sales promotion, Cannabis marketing and societal issues

Biography

Marla Royne Stafford is an advertising and marketing expert who boasts 30 years of experience as a professor, department chair, and dean in the business discipline. She was previously the executive associate dean of academic affairs in UNLV's William F. Harrah College of Hospitality and currently serves as the William F. Harrah Distinguished Chair. Prior to her time in academia, she held positions with companies such as Tupperware Worldwide, Philip Crosby Associates, and Cardinal Industries where she worked in marketing and promotions, communications, and training development.

Stafford has received numerous honors from the American Academy of Advertising (AAAs) — an organization for which she has served as past president. In March 2024, she received the organization's Kim Rotzoll Award for Ethics and Social Responsibility; in 2021, she was elected Fellow of the AAAs; and in 2016, she received the AAA's Ivan Preston Award for Outstanding Contribution to Advertising Research. Stafford is a two-time recipient of the University of Memphis Alumni Association Award for Distinguished Research in Business and Social Sciences. In 2018, she was recognized as one of the Superwomen in Business by the Memphis Business Journal.

Stafford is past editor-in-chief of the Journal of Advertising, and currently serves as associate editor of the Journal of Public Policy & Marketing and the Journal of Advertising Research. She has published more than 100 research articles in publications such as the Journal of Retailing, Journal of Public Policy and Marketing, Decision Sciences, Journal of Business Research, American Journal of Public Health, and Journal of the American Academy of Child and Adolescent Psychiatry.

Education

Ph.D., Marketing, University of Georgia
M.B.A., Marketing Concentration, Rollins College
B.A., Speech Communication, University of Arizona

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Marla Royne Stafford In The News

Bonus.com

In September, the American Gaming Association (AGA) announced a new way to measure whether a responsible gaming (RG) campaign is working, and how well. Launched during Responsible Gaming Education Month, the Responsible Gaming Intervention Effectiveness Scale (RG-IES) aims to ensure RG messages speak to their intended audience.

Yogonet Gaming News

Regulating the Game, a leading global conference on gambling law and regulation, has announced Dr. Marla Royne Stafford as the first Conference Chair for its 2025 edition, to be held in Sydney from March 10 to 13, 2025.

Inside Asian Gaming

Leading gambling law and regulation conference Regulating the Game, to be held from 10 to 13 March 2025 in Sydney, has announced Dr Marla Royne Stafford as its first Conference Chair for the event. Chairing a day of the conference provides an opportunity for industry professionals and regulators to offer unique insights and perspectives, steward the conversation to highlight critical points and stimulate an exchange of ideas and discussions.

Focus Gaming News

Dr Marla Royne Stafford, Professor of Marketing in the Lee Business School at the University of Nevada-Las Vegas, has been announced as the first Conference Chair for the 2025 edition of Regulating the Game in Sydney.