In The News: William F. Harrah College of Hospitality
Reducing free play offers to gamblers has minimal impact on whether customers will return to a casino property, according to a new academic research study. Eliminating free-play incentives, however, might prove to be problematic for casino operators, the study found.
Free play campaigns—those casino incentives in which customers are given money to gamble on the house — have historically grown exponentially as a form of competition between gaming institutions. If one casino offers $10 in free play, but a consumer chooses another that offers $15, then the first casino will adapt to offer $20 and so on.
Las Vegas has always been a gambler's paradise, and it's likely to remain that way as long as planes full of visitors continue to land at Harry Reid International Airport. But does that mean Sin City is still the best bet for gamblers?
Las Vegas real estate developer Rob Lauer is convinced the space race should pass through Southern Nevada. After all, Las Vegas already is renowned as a hub for tourism and a place where people dream big and have been known to chase an idea to reality.
Las Vegas has always been a gambler’s paradise, and smart money says it will stay that way as long as planes full of visitors continue to land at Harry Reid International Airport. But does that mean Sin City is still a gambler’s best bet?
The UNLV William F. Harrah College of Hospitality has received a $1 million philanthropic gift from Marco Benvenuti, founder of Duetto, to establish the Marco Benvenuti Excellence Endowment. The gift represents the culmination of years of support from the local entrepreneur and 2002 graduate.
The UNLV William F. Harrah College of Hospitality has received a $1 million philanthropic gift from Marco Benvenuti, founder of Duetto, to establish the Marco Benvenuti Excellence Endowment. The gift represents the culmination of years of support from the local entrepreneur and 2002 graduate.
The UNLV William F. Harrah College of Hospitality announces a $1 million philanthropic gift from Marco Benvenuti to establish the Marco Benvenuti Excellence Endowment. The gift represents the culmination of years of support from the local entrepreneur and 2002 graduate.
Southwest Airlines will begin assigning seats on its flights next year and launch late-night “red-eyes” from Las Vegas to Orlando, Florida, and Baltimore in February, the company announced Thursday.
Have you ever found yourself in a mild panic when it’s time to pay your dinner bill on a vacation because you forgot to look up tipping etiquette in that country? You’re definitely not alone. Tipping expectations vary greatly throughout the world, and it can be hard to keep it all straight. Even if you know tipping isn’t standard in a particular region, it can still feel really weird not to leave a tip. Beyond that, in some places, tipping can even be seen as offensive.
Many hotel guests get comfortable lounging around in the plush, cozy robe hanging in their closet. So comfortable, in fact, that they find the garment too irresistible to leave behind, leading managers to add price tags and anti-theft warnings to rooms.
Despite the gambling industry’s near-religious reliance on free-play bonus offers, new evidence affirms that other factors like amenities and ambiance might be more important to customer retention in a retail casino environment. One recent study found that reducing or even eliminating free-play offers had little impact on retail gamblers’ behavior. A similar discussion is underway in the iGaming space, as online operators and their investors are increasingly concerned about whether they’re getting a return on their promotional investments. In both channels, experimentation and selective targeting of free play spending seem to be key, while traditional scattershot approaches may be a waste of money.