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Professional wrestler Eddie Guerrero is credited with coining the phrase, “If you’re not cheating, you’re not trying.”

Competitive video gaming – better known as eSports – continues to be a curiosity to the U.S. gaming industry. The activity hasn’t attracted a wide interest from the gambling community.

The arena brimmed with spectators. Each of the 17,000 seats were filled with fans eagerly watching the video game battle play out on the big screen. Sounds like a successful event, right? But there was one minor problem: the esports fans wanted more seats.

The EBU has played an important role in following the potential of esports for a number of years, holding its first Master Class for member broadcasters back in 2016. The EBU currently works with the esports industry to offer sports-simulation games to members, but also with the EBU News Exchange offering the possibility to access esports content for free use by all EBU Members, along with industry highlights, reports and news coverage. Some 15 member broadcasters in Europe are already very active in this sphere.

Esports is breaking yet another major barrier in the Las Vegas valley. Not only are fans able to watch major events in the new Esports Arena, but they can now bet on video games.

Some history will be made on the Las Vegas Strip on Thursday.

His words are as bold as his Smurf-colored hair.