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Biography

Marta Soligo is a sociologist and hospitality professor who serves as the director of tourism research with UNLV's Office of Economic Development. Her work examines various facets of travel and tourism — including culture, sports, and entertainment — through a sociological, social justice, and environmental sustainability lens. 

Soligo is the academic lead for the UNLV Tourism Development, Diversification, and Resiliency Initiative — a project that aims to diversify Las Vegas’ tourism economy and its beneficiaries. In particular, the initiative centers around cultural, sports, and medical tourism in Southern Nevada, with a focus on support programs for disadvantaged businesses.

In addition to educating UNLV students as an assistant professor with the William F. Harrah College of Hospitality, the Italy native teaches a University of Bergamo master’s course in Planning and Management of Tourism Systems. She has also offered "Sociology of Leisure," a UNLV course part of the UN World Tourism Organization’s (UNWTO) “Tourism for the Sustainable Development Goals for 2030” program.

Soligo’s interests include tourism and social justice, community development, and immigrant labor within the hospitality industry. Additionally, her sociological research has focused on a wide range of themes, such as film-induced tourism, dark tourism (travel to places historically associated with death and tragedy), and gambling studies. She has presented her works at several conferences hosted by professional associations and international institutions, such as the UNWTO and the American Sociological Association.