Alan Feldman

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Director of Strategic Initiatives, International Gaming Institute

Expertise: Responsible Gaming, Gaming Industry, Gaming Regulation, Problem Gambling

Biography

Alan Feldman is one of the world’s leading experts on responsible gaming.

As Director of Strategic Initiatives for UNLV's International Gaming Institute, Feldman develops programs and policies to advance related knowledge and capabilities within the industry and regulatory community.

Feldman spent nearly 30 years in the gaming industry with MGM Resorts, where he recently spearheaded the launch of GameSense, an innovative, player-focused responsible gambling program that encourages players to adopt behaviors and attitudes that can reduce the risk of developing gambling disorders. This landmark program is now available at all of MGM’s U.S. properties.

A frequent speaker on responsible gaming at conferences, universities and media events around the world, Feldman serves as Chair of both the National Center for Responsible Gaming as well as the Nevada Advisory Committee on Problem Gambling. He also serves as a member of the Gambling Research Advisory Committee for the Massachusetts Gaming Commission.

In 2002, the Casino Management Association honored Feldman as the Gaming Professional of the Year and in 2009, he received the Lifetime Achievement Award in Gaming Communications from the American Gaming Association.

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Alan Feldman In The News

Las Vegas is leaning into sports. There’s a shiny new NFL stadium, which in February hosted the Super Bowl. Annual Formula 1 races across the Strip. UFC fights in the Las Vegas Sphere. Arenas hosting NHL and WNBA teams.

CDC Gaming Reports

When Alan Feldman got the call from American Gaming Association President and CEO Bill Miller, he thought it might be about a project he’d been working on with AGA team members. He was wrong. AGA President and CEO Bill Miller was calling to inform Feldman he was new member of the Gaming Hall of Fame.

September is Responsible Gaming Education Month, and the industry’s efforts to promote that cause are now in their 35th year due, in no small part, to one of the largest casino operators on the Las Vegas Strip. Caesars Entertainment was the first commercial casino company to advance responsible gaming with the launch of its Project 21 initiative in 1989.

GGB News

As we mark the start of responsible gaming education month, this seems the appropriate time to reflect on the relative merits and the challenges of the term “responsible gambling) itself. Responsible gaming (RG) was brought into the world hoping to communicate a message that was both positive and preventative. It seems clear that 30 years on, it has done neither.