Seyhmus Baloglu (Hospitality) has published the eighth edition of Marketing for Hospitality and Tourism textbook, co-authored with Phillip Kotler and John Bowen. Filled with industry examples, the book explores each marketing area for hospitality and travel and applies theoretical concepts to real-world examples and cases. The digital eightth edition comes with all-new interactive features to engage students online in flashcards, practice quizzes, dynamic online discussions, videos, shared writing, and mobile app features with offline and online capabilities with Amazon Alexa-enabled devices.
