Mehmet Erdem (Hospitality) and alumnus Sungsik Yoon in the Journal of Hospitality and Tourism Technology that provides proof that offering virtual reality features in the hotel search process improves the likelihood of booking.
Mehmet Erdem (Hospitality) and alumnus Sungsik Yoon in the Journal of Hospitality and Tourism Technology that provides proof that offering virtual reality features in the hotel search process improves the likelihood of booking.