Linda Dam and Benjamin Burroughs (both Journalism and Media Studies) presented their research "(Over)Eating with our Eyes: An Examination of Food-Related YouTube Influencer Marketing and Consumer Engagement with Food Brands" at the 23rd International Public Relations Research Conference in Orlando, Florida. Using a heuristic-systematic model approach, the study explores the mediating role of influencers' information credibility on consumer brand attitudes and engagement.
Dam also recently coauthored an article with Carolyn Lin and Xiaowen Xu, both of the University of Connecticut, titled "," that appears in the Atlantic Journal of Communication. This study assesses the influence of media exposure, knowledge, and perceptual factors on college students to gain a better understanding of how they respond to flu-related risk communication.
