Arthur D. Soto-Vásquez (Journalism and Media Studies) with co-author Raquel Moreira from Southwestern University recently published "" in Communication, Culture and Critique. In the article, they identify the strategic deployment of conservative ethnic identity that disavows racialized identity through anti-immigrant rhetoric. Instead of moderating anti-immigration discourse, as has been suggested by observers on how to attract Latine voters, these candidates instead redirect the immigrant threat narrative towards other subgroups of Latines while reaffirming traditional Latine values like familismo and marianismo in political texts.