(Marketing and International Business) co-authored the paper, "The Role of Faraway Fans in Sporting Event Sponsorship: Why Sponsor Patronage Is Stronger Among Fans Who Travel Far to Events," along with Angeline Close Scheinbaum (Clemson University) and Russell Lacey (Xavier University). The paper was published in the Journal of Advertising Research. It investigates sponsored sporting events and the impact of the sponsorship based on whether the attendee is local or not.
