MKT 400: Marketing Research
Section: 1001
| Course | Section | Credits | Instructor | Dates | Status | Call Number |
|---|---|---|---|---|---|---|
| MKT 400 | 1001 | 3 (3 max credits) | Anlamlier Makbule Eda | Jan. 21, 2025 to May. 10, 2025 | Open | 26203 |
Description
Methodology of research. Focuses on topics such as research design, sample design, questionnaire construction, field procedures, data analysis, and report preparation. Involves practical experience in marketing research.Prerequisites
Lee Business School major or Marketing minor and a minimum grade of C in the fol
Notes
This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).
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