MKT 301: Marketing Management
Section: 1002
| Course | Section | Credits | Instructor | Dates | Status | Call Number |
|---|---|---|---|---|---|---|
| MKT 301 | 1002 | 3 (3 max credits) | Stafford Marla | Jul. 14, 2025 to Aug. 15, 2025 | Open | 52617 |
Description
Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Focuses on concepts and frameworks informing strategic, tactical, and ethical marketing decisions. Features modules on segmentation, positioning, the 4 Ps, ethics/social responsibility, and communication of marketing proposals.Prerequisites
Lee Business School major or any of the following minors - Business Administrati
Notes
This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).
- Drop Deadlines:
100% Refund: 7/11/2025
50% Refund: 7/18/2025
Last Day to Drop: 8/1/2025
Summer Term registration policies are not the same as Spring and Fall. Failure to familiarize yourself with Summer Term registration policies and procedures may result in penalties. Courses must be dropped the business day prior to start date to avoid penalties. Visit the Summer Term website at summerterm.unlv.edu for complete registration and schedule information.
This data is for informational purposes only. Please see for a full catalog and more information.