MKT 301: Marketing Management
Section: 1002
| Course | Section | Credits | Instructor | Dates | Status | Call Number |
|---|---|---|---|---|---|---|
| MKT 301 | 1002 | 3 (3 max credits) | Naylor Gillian | Jan. 21, 2025 to May. 10, 2025 | Open | 21500 |
Description
Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Focuses on concepts and frameworks informing strategic, tactical, and ethical marketing decisions. Features modules on segmentation, positioning, the 4 Ps, ethics/social responsibility, and communication of marketing proposals.Prerequisites
Lee Business School major or any of the following minors - Business Administrati
Notes
This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.A Webcam, digital textbook and platform (Approx. $120) and Marketplace Simulation (Approx. $30) are required for this course. Respondus Monitor will be used; Respondus Monitor requires a PC, laptop, or iPad.
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