JOUR 261: Introduction to IMC
Section: 1001
| Course | Section | Credits | Instructor | Dates | Status | Call Number |
|---|---|---|---|---|---|---|
| JOUR 261 | 1001 | 3 (3 max credits) | Park Bumsoo | May. 19, 2025 to Jun. 6, 2025 | Open | 53544 |
Description
Introduction to the terminology and theories of all five sectors of integrated marketing communications, including advertising, public relations, direct marketing, personal selling, sales promotions, and digital/social media. Students build core knowledge of IMC strategies in both traditional and emerging media platforms.Prerequisites
Completion of JOUR 107 with+
Notes
This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.Summer Term registration policies are not the same as Spring and Fall. Failure to familiarize yourself with Summer Term registration policies and procedures may result in penalties. Courses must be dropped the business day prior to start date to avoid penalties. Visit the Summer Term website at summerterm.unlv.edu for complete registration and schedule information.
This data is for informational purposes only. Please see for a full catalog and more information.