IB 456: International Marketing
Section: 1002
| Course | Section | Credits | Instructor | Dates | Status | Call Number |
|---|---|---|---|---|---|---|
| IB 456 | 1002 | 3 (3 max credits) | Hansen Nadia | Jan. 21, 2025 to May. 10, 2025 | Closed | 24107 |
Description
(Same as MKT 456) Principles, policies, opportunities, and obstacles in the marketing of goods and services in global markets. Global trade theory, application of the marketing mix variables in cross-cultural settings, and the tactics and strategies of multinational businesses.Prerequisites
IB 456 max and LBS major
Notes
This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).
This data is for informational purposes only. Please see for a full catalog and more information.