The Marketing department develops advertising campaigns and places media buys to generate awareness for the university's academic programs, services, and research efforts. Marketing works closely with our agency of record and other departments in our division to provide consulting services to unit communicators and program managers in the following key areas.

Digital & Traditional Marketing

  • Display and paid search advertising
  • Website optimization
  • Print, radio, and TV advertising
  • Media buy recommendations

Content Marketing

  • Article/story development
  • Keyword research and messaging

Reporting

  • Website data analytics
  • Digital campaign results

Signage

  • On-campus traditional and digital signage
  • Las Vegas area billboards