MKT 464: Prof Sales Strategies
Section: 1001
| Course | Section | Credits | Instructor | Dates | Status | Call Number |
|---|---|---|---|---|---|---|
| MKT 464 | 1001 | 3 (3 max credits) | Hathaway Brent | Jan. 21, 2025 to May. 10, 2025 | Open | 22147 |
Description
The theory, processes, and practices of sales negotiation, relationship building and conflict resolution. Builds on the concepts learned in the Marketing Management course. Develops an understanding of the marketing theories, strategies, and tactics of effective sales negotiation, conflict resolution, and relationship management. This course is crosslisted with MKT 664. Credit at the 600-level requires additional work.Prerequisites
Lee Business School major or Marketing minor and a minimum of C grade in MKT 301
Notes
This is a hybrid class; class is half face-to-face and half online.In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).
Students who have not submitted immunization records and students who have accepted online-only agreements are not eligible to enroll in classes with any in-person requirements.
This data is for informational purposes only. Please see for a full catalog and more information.