MKT 301: Marketing Management
Section: 1004
| Course | Section | Credits | Instructor | Dates | Status | Call Number |
|---|---|---|---|---|---|---|
| MKT 301 | 1004 | 3 (3 max credits) | Stafford Marla | Jan. 21, 2025 to May. 10, 2025 | Open | 29467 |
Description
Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Focuses on concepts and frameworks informing strategic, tactical, and ethical marketing decisions. Features modules on segmentation, positioning, the 4 Ps, ethics/social responsibility, and communication of marketing proposals.Prerequisites
Lee Business School major or any of the following minors - Business Administrati
Notes
This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).
Cengage MindTap will be required for this course. The link to purchase
this product will be given by the instructor in class.
This data is for informational purposes only. Please see for a full catalog and more information.