IB 425: Global Consumer Behavior
Section: 1001
| Course | Section | Credits | Instructor | Dates | Status | Call Number |
|---|---|---|---|---|---|---|
| IB 425 | 1001 | 3 (3 max credits) | Wu Kaiyang | Jan. 21, 2025 to May. 10, 2025 | Open | 22136 |
Description
(Same as MKT 425). Application of consumer buying process and consumption experience theories to the formulation of marketing-strategy and tactics across global markets. Focus is on human psychological and physiological processes that explain how consumers decide what to purchase, how they experience consumption, and how those processes vary across countries and inform marketing-strategy decisions.Prerequisites
IB 425 max and LBS major
Notes
This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).
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